The U.S. vaginal moisturizers and lubricants market size is expected to reach USD 1.0 billion by 2027, expanding at a CAGR of 8.7% during the forecast period, based on a new report by Grand View Research, Inc. Market growth can be attributed to the increasing target population, growing demand for vaginal lubricants, and increasing awareness regarding sexual health among women. According to the Study of Women Across the Nation (SWAN), more than 2,400 women above the age of 17 and around 19.0% of women aged 42 to 53 suffer from vaginal dryness. Thus, increasing incidences of dryness is likely to drive the market for vaginal lubricants and moisturizers over the forecast period.
Various
social media movements, such as the third wave of feminism, is aimed at
breaking taboos around sexual health and assisting in changing the general
attitude towards sex. Over the past few years, the sexual wellness market has
shifted focus toward women’s products. Companies are offering conventional
products with glamorous packaging, hence, helping to create more awareness
around sexual health.
A
considerable number of young people not aware of sexual health can increase the
prevalence of STDs. September is considered as a sexual health awareness month
in the U.S., which is expected to raise awareness among citizens about sexual
health and wellness. A significant number of women suffer from vaginal dryness;
however, they do not seek medical help, which is likely to hinder the market
growth.
Full Research Report On U.S. Vaginal Moisturizers And Lubricants Market Visit Here:
https://www.grandviewresearch.com/industry-analysis/us-vaginal-moisturizers-lubricants-market
U.S. Vaginal
Moisturizers And Lubricants Market Report Highlights
- By
distribution channel, retail dominated the market and is likely to witness
the fastest growth over the forecast period
- An increasing
number of fashion retailers are offering sexual wellness products, which
is expected to introduce the younger generations to more sexual health and
wellness products. A liberal lifestyle and social acceptance have led to
the growth of adult stores around the country
- In November
2018, Durex formed a partnership with RED. This partnership was aimed at
supporting its mission to end AIDS. Funds generated from the sale of the
Durex RED condom were to be invested in South Africa where over 7.2
million people have HIV/AIDS
- Searchlight
Pharma announced Fonds de solidarité FTQ and Emerillon Capital as the new
strategic financial partners in October 2017. The partnership is expected
to assist the growth of Searchlight Pharma.
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About Grand View Research
Grand
View Research, Inc. is a U.S. based market research and consulting company,
registered in the State of California and headquartered in San Francisco. The
company provides syndicated research reports, customized research reports, and
consulting services. To help clients make informed business decisions, we offer
market intelligence studies ensuring relevant and fact-based research across a
range of industries, from technology to chemicals, materials and healthcare.
For more info visit @ https://www.grandviewresearch.com
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