The Feminine Hygiene Products Market experienced a secondary impact of Covid-19 pandemic, which included lack of product availability due to disruption in manufacturing and supply chains, hoarding, overburdened healthcare systems, and the lack of basic services that caused menstrual health and needs to go unmet. However, companies have ramped up their manufacturing activities as the lockdowns were lifted, finds Grand View Research, Inc.
According to a new report by Grand View Research, Inc. the global feminine hygiene product market size is anticipated to reach USD 33.78 billion by 2025 and is anticipated to register a CAGR of 6.5% during the forecast period. The market is driven by the awareness among women regarding menstrual health, rise in disposable income, and commercialization of innovative products. For instance, WaterAid, an international nonprofit organization, launched a series of short films and was titled as- If Men Had Periods to raise awareness about the lack of access to lavatories during menstruation.
The
Covid-19 pandemic impact on the market varied country-wise based on the
available medical infrastructure, economic stature, and manufacturing
capability of the respective countries. Non-profit organizations across the
globe took this opportunity and attempted to bridge the supply-demand gap in
rural regions, particularly the women who relied on free feminine hygiene
products from social service centers, schools, government health centers, and
various medical facilities.
Asia
Pacific held the largest market share in terms of revenue owing to the presence
of a large female population and a rise in disposable income. North America
also constituted a significant market share in terms of revenue due to the
availability of diverse products and high consumer awareness. Demand for
innovative products such as menstrual cups and period panties is anticipated to
further propel the growth of the regional market.
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Feminine Hygiene
Products Market Highlights
- Based on distribution channels, supermarkets was the leading segment in 2018 as
a majority of women purchased sanitary products along with household items
- Based on product, menstrual care segment dominated the market and
can be attributed to the rise in the global population of women and the
increase in the need for sanitary and hygiene products
- Based on region, Asia Pacific accounted for the highest revenue share in 2018 due
to the presence of a young population-base in countries like India and
China
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Feminine Hygiene
Products Market Segmentation
Grand View Research has
segmented the global feminine hygiene products market report on the basis of
product, distribution channel, and region:
- Product Outlook (Revenue, USD Billion, 2014 -
2025)
·
Menstrual Care
·
Cleaning and
Deodorizing
- Distribution Channel Outlook (Revenue, USD
Billion, 2014 - 2025)
- Supermarkets
- Drug Stores
- Pharmacies
- Online Retail Stores
- Others
- Regional Outlook (Revenue, USD Billion, 2014 -
2025)
·
North America
·
The U.S.
·
Canada
- Europe
- The U.K.
- Germany
- France
- Italy
- Spain
- Asia Pacific
- Japan
- China
- India
- Latin America
- Brazil
- Mexico
- The Middle East and Africa
- South Africa
- Saudi Arabia
List of Key
Players in Feminine Hygiene Products Market
- Procter & Gamble
- Glenmark
- Unicharm Corporation
- Kimberly-Clark Corporation (KCWW)
- Edgewell Personal Care
- Lil-Lets UK Ltd.
- Essity
- Ontex
- Natracare Bodywise
- Kao Corporation
- Summer’s Eve.
About Grand View Research
Grand
View Research, Inc. is a U.S. based market research and consulting company,
registered in the State of California and headquartered in San Francisco. The
company provides syndicated research reports, customized research reports, and
consulting services. To help clients make informed business decisions, we offer
market intelligence studies ensuring relevant and fact-based research across a
range of industries, from technology to chemicals, materials and healthcare.
For more info visit @ https://www.grandviewresearch.com
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